Munich / Montabaur, February 2, 2005 – Cleverlearn Ltd., a leading provider of English learning solutions, announced the success of its comprehensive online advertising campaign launched late last year with AdLINK InterNet Media Plc.
The multi-pronged online ad campaign was launched to promote Cleverlearn’s platform, www.cleverlearn.com. The primary campaign goal was to raise the high profile and market position of the company as an English learning solutions provider, as well as significantly boost business in the European market.
“Online advertising works and with astounding success,” says Heinrich Pletschacher, European country manager for Cleverlearn. This is substantiated by a high number of immediate orders realized by excellent click-through rates, both with media and email campaign. In addition, this brought in a host of new contacts for potential partners, companies and associations for Cleverlearn.
“The results from this online campaign have far exceeded our expectations, so much so that we will also invest in an online campaign for the year 2005,” comments Mr. Pletschacher on this successful project. “For a leading e-learning concept simply calls for a modern marketing strategy.”
About AdLINK
AdLINK markets online advertising space and digital marketing concepts. It is the leading independent supplier of digital communication solutions in Europe for brand building and brand management (AdLINK Branding Solutions), performance-based digital marketing (Response Republic) and direct targeting of selected user groups via newsletters and email (Permission Marketing).
AdLINK is represented by 12 offices in 11 European countries and has a total placement network of more than 2,100 websites generating over 3.4 billion page impressions per month. The company is listed on the Frankfurt Stock Exchange. For more information, visit www.adlink.de.
About Cleverlearn
Founded in 1999 in Santa Monica, California, USA, Cleverlearn Ltd. is a leading provider of English learning solutions focused on addressing the problems that today’s professionals have to hurdle in picking up English as a second language. Cleverlearn leverages the widespread use of technology in modern everyday life by working across multiple platforms - from web to mobiles, from PDAs to movie DVDs - to deliver and reinforce English instruction. The company is headquartered in Hong Kong to be closer to the growing Asian markets, while it continues to serve people worldwide with its cutting-edge learning tools and services. For more information on the company, visit www.cleverlearn.com.