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Hong Kong / Munich, 22nd. of November 2005 – Cleverlearn sets the course with new strategies. Until now, the leading digital supplier of English Learning aids and online courses, had primarily concentrated in offering its products to a broad spectrum of clientele, whereas now ties are being strengthened amongst businesses’. This path has been flanked through a joint initiative between Cleverlearn and TOEIC Germany. The aim of the companies, is to support the Personnel Management, by continually increasing the English proficiency of their applicants and employees.
„With our new strategie“, emphasises Heinrich Pletschacher, European Country Man-ager from Cleverlearn, „we want to help HR-Managers (Human Ressources) to create a balance between budget curtailing and boosting Human Capital.“ With integrated training programs and continual monitoring of training results, Cleverlearn and TOEIC Germany introduce together, a feasible alternative, to put an end to the plight against further education.
As a result of the pact between TOEIC and Cleverlearn, candidates profit, by being able to take their test in more than 180 TOEIC Test centres throughout Germany. These encompass mainly language schools, who in addition to their courses, also offer the standardarised English grading test, TOEIC, and hereby cooperate closely with a multitude of companies. „Test of English for International Communication“, is re-garded in Personnel Management circles, as being an internationally recognised pro-cedure to measure the English proficiency of their employees. Last year, more than 4.5 million people sat the examination.
Cleverlearn offers an optimal online tutorial program, in which aspirants can prepare themselves for the examination. In addition, the PDA solution, CleverTrainer 4,0 de-livers perfect individual preparation for the TOEIC-Test. Further offers from the Cleverlearn Portfolio, include the Vocabulary aid, Clicktionary, or compact internet courses for either beginners or advanced learners. CleverCourse, is a reliable medium for students to practise their English in real life situations. In addition, a personalised and integrated approach is applied, using both modern, interactive and moblie training solutions, combined with conventional teaching methods.
Language emphasis to date was placed solely on the recruitment of staff, whereas in the future continual internal further educational training will be accentuated. With their joint initiative, TOEIC and Cleverlearn underline the importance of language knowledge and consider themselves as being the pacemaker in meeting demands for future orientated training programs. „The progressive globalization makes it a neces-sity for specialised and management personnel to continue to master their English.” says Pletschacher. „Companies must dauntlessly support their employees in this chal-lenge.“
About Cleverlearn
After being set up in 1999, Cleverlearn has established itself as being the leading sup-plier of computer based technology in learning EFL (English as a Foreign Language). The business with offices in Hong Kong and Munich became famous for its transla-tion tool “Clicktionary”. Cleverlearn now offers a wide range of English learning tools which all interact. Thanks to an innovative integration concept, all courses are available on the computer, the internet as well as MP3 players, DVD’s or PDA. Cus-tomers can learn English efficiently anytime and anywhere, alone or in virtual groups, continuously revising and extending one’s vocabulary. The main investors of Clever-learn are the German E-Commerce-Pioneer and Telebook founder Michael Gleissner as well as the Dornier Family.
Cleverlearn Press Assistant
Petra Flaischlen
Press Assistant
T. 089-36036-836
F. 089-36036-700
press@cleverlearn.com
www.cleverlearn.com
Product photos and screen shots for free usage in connection with Cleverlearn can be found under: http://www.cleverlearn.com/de/photo.jsp
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Cleverlearn Germany
Heinrich Pletschacher
European Country Manager
Dietlindenstrasse 15
80802 München
Telephone + 49 (0)89 36036 - 838
E-Mail: press@cleverlearn.com
Cleverlearn China
Mary Ma
4F .Tower A .E S&T Building.No.2070.Shennanzhong Rd.
Telephone: + 0755 3334 1019
Email: Mary@cleverlearn.com.cn
Cleverlearn Vietnam
Chadston Tran
Country Project Head
Cleverlearn English Language Center
186 Nguyen Thi Minh Khai St.
District 3, Ho Chi Minh City, VIETNAM
Tel: + 848 9302861
Fax: + 848 9302862
Mob: 0918300018
Email:hung@cleverlearn.com.vn |
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